AN INTEGRATED MARKETING AGENCY

shine a light on your brand.

WELCOME TO OUR SPACE

Persistent. Whipsmart. Passionate about your brand’s evolution.

Well, hello! Here we are. Ready to illuminate your brand. And we have some stories to share. Like how our marketing team bands together and generates endless energy for a client’s mission. How integration is really code for work like crazy so every last detail meshes together seamlessly – to convey the message, connect with a prospect and plop that lead right into your hands.

we radiate energy

We’re in it for the long haul with strategic, compelling and data-driven marketing campaigns. Our operating space seamlessly blends your business goals with our dig-deep analytics, bold creative and unending drive to ignite your brand.

Our clients are global in reach and we’re expert collaborators who adapt to your needs. BrightSpace is a privately owned independent agency based in Chicago with teams located nationwide, from Miami to Los Angeles, and around the globe.

THE INTEGRATION SPACE

how we work

If it’s in the marketing, digital & tech realm, we’ve done it. We’ve mastered it. Our clients enjoy access to experts in every discipline.

STRATEGY

Our razor-focused team asks all the right questions to build a fully integrated, custom marketing roadmap.

ENGAGEMENT

Meet your customer where they’re at with meaningful connections that convert to new sales and brand loyalty.

CREATIVE

The story must be told. We create authentic, imaginative content and design that’s on brand.

DIGITAL

All the world’s your stage with our masterful digital navigators and strategists.

Integrated Marketing Communications Goal Alignment Go-to-Market Planning Inbound Strategies Customer Journey Blueprints Ecommerce Plans Competitive Landscape Data & Web Analytics Messaging Platforms Custom Campaigns Market Analysis Multi-Disciplined Strategies

Lead Generation Programs Marketing Automation Webinars & Virtual Events Experiential Marketing Media Relations PR Events Events & Tradeshow Marketing Ad Planning & Buying Influencer Marketing Local & National Media Consumer & Trade Media Public Relations

Brand Identity & Logo Design Environmental Branding Storytelling Graphic Design Packaging Design Content Development Blog Posts, Ebooks, White Papers Social & Documentary Video Traditional/Outdoor Ads Podcasts Photography

Social Media Strategy & Design Social Media Implementation Website Development Ecommerce LinkedIn Programs SEO & Optimization Email Marketing Ad Buys/Google & Bing Ads Paid Search & Social UI/UX Design Hyper Local & Targeted

THE MARKETING STRATEGY

a bazillion bright ideas

275M+

Impressions Earned

600K+

Leads Generated

17M+

Audience Members Engaged

10K+

Stories Told

LET'S GET AFTER IT

OUR TALENT

We’re trusted partners, thought leaders and all-in collaborators. Like having your very own fun & bustling marketing team at your disposal.

Beth Peterson

Lead Marketing Strategist

Moving at the speed of light, clients appreciate Beth’s high energy and results-driven approach. She’s an integrated marketing pro with a diverse background in media, sales, digital, experiential marketing and corporate events. She’s developed programming and traveled nationally as an ambassador for Sam’s Club, Coke Zero, Mars & Tyson. Oh, and ask her about her reigning title of World Recipe Champion.

CLOSE

MORE TEAM MEMBERS

Jennifer Fleming

General Manager and Lead Producer

Beth Peterson

SVP, Business Development

Laurie Cairns

Lead Branding Strategist

Dane Neal

Broadcast Media | Podcast Consultant

Jackie Krueger

Lead Accounting

Dave Vasudevan

Lead Print, Direct Mail & Graphic Design

Stephanie Onken

Lead Digital Strategist

Jim Monteith

LinkedIn Marketing Strategist

Harry Semerjian

Digital Strategist, Search Engine Optimizer

Melvin Wilson

Digital Strategist, Integrated Campaigns, Analytics

Michel Smith

Content Marketing

Rotimi Kehinde

Web & App Design & Development, Creative Strategist

Bob Macko

Web Developer

Andrea Murphy-Keaveney

Graphic Designer

Stephanie Picado

Web & Graphic Designer

Haily Giotta

Graphic Designer

Melissa Hernández

Project Manager/Executive Assistant

Mark Hartman

Photographer

Hannah Follman

Project Manager

CLIENTS WHO SHINE

From emerging brands to global companies, we work alongside clients to imagine, integrate and illuminate new marketing avenues for growth.

OUR WORK

oh so bright

We build wholly original, custom campaigns. The results are real: leads, conversions, gobs of sales and more brand loyalty.

CJ Bio

Global biotech pioneer CJ Bio was ready to expand its brand presence in the U.S. market for its newest products.

The Fix

BSA created a fully integrated strategy including an educational, branded webinar series on a proprietary tech platform, plus email, social and ad campaigns.

The Get

An elevated profile as an industry thought leader, high-quality lead generation and a solid foundation for expanding its U.S. market reach.

I.E. Green Tea

This specialty tea purveyor needed to up its ecommerce game and drive more traffic to its website.

The Fix

Serving as an outsourced marketing team, BSA created SEO strategy, updated its website and deployed highly targeted email and social campaigns.

The Get

I.E. Green Tea now has an ecommerce website and its traffic has tripled inside of just 3 months.

Endo Health Solutions

Endo approached us for a total repositioning of its healthcare company, originally known as Endo Pharmaceuticals, to reflect its new diversification strategy.

The Fix

We conducted extensive workshops and research to clarify brand vision, develop a new logo/visual identity, and integrate a messaging platform with segmented content for each division.

The Get

A vibrant brand architecture, including its new name of Endo Health Solutions, to support Endo’s new vision, mission and values and its various franchise brands.

GE Transportation

GE Transportation endeavored to move away from a purely product pushing, corporate website to a more informational, thought-provoking experience.

The Fix

We devised a next-generation website that fused social and corporate content, including blogs integrated with product info to drive customer engagement.

The Get

With its new content-rich, optimized destination site, GE repositioned itself as an innovator and industry leader with current and prospective customers.

Cooper's Hawk Winery & Restaurants

This fast-growing winery sought to generate awareness for its 40+ locations nationwide.

The Fix

We developed an integrated strategy of media relations, promotions, events, sponsorships and celebrity collaborations to reach multiple markets.

The Get

Numerous national placements and alignments, including coverage in Food & Wine, Forbes, Fast Company and People magazine. Secured honor of serving as official wine sponsor of Screen Actors Guild awards 3 years running.

Homeward Residential

Homeward embarked on a major rebrand initiative and messaging overhaul after an acquisition.

The Fix

Through extensive interviews, research and workshops, we created a new name, purpose statement, visual identity and messaging platform, along with related collateral for internal and external rollout.

The Get

Homeward’s new identity now reflected optimism and a belief in the dream of home ownership, as expressed by its employees.

HERE’S THE THING

the bright advantage

passion

Our team digs deep and is passionate about delivering meaningful results to our clients.

integrity

Representing every possible marketing discipline, our experts are ever-evolving in their respective crafts.

dedication

You’ve come to the right place. We’re meticulous and creative all rolled into one unflappable marketing ally.

CLIENT TESTIMONIALS

We highly recommend working with BrightSpace Agency. They’re true professionals who cover all the bases and nuances of building smart campaigns. Their team has the right tools to develop a well-rounded, integrated marketing strategy. We’re very pleased and love working with Beth and her team!

David Stone, Chief Executive Officer, I.E. Green Tea

The BSA team provides outstanding support from beginning to end. They’re committed, hardworking, resilient, considerate and creative, all in one cohesive unit. Their dedication pays off, resulting in successful programs and enhanced branding in the U.S. market for our global company. It’s a pleasure working with this inspiring team.

Ross M. Craig, Sr. Marketing & Business Development Manager - Human Nutrition & Health, CJ Bio

THE MARKETING MIX

some of our brightest moments

Check out more ways we’ve helped clients elevate their brands.

YOUR NEW OUTSOURCED MARKETING ARM

integrate to illuminate

It’s time to shine a light on your brand. We can’t wait.

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